Platforms & Channels
Amazon Ads
By the AdFlint research team · Last reviewed July 2026
Sells sponsored product, sponsored brand, and display placements against shoppers already browsing Amazon's catalog with immediate purchase intent.
Retail media placed at the point of purchase, where the shopper is already in a buying session and the platform closes the loop on the sales it drives. It suits anyone selling physical products through Amazon. The usual mistake is judging it against site-wide return targets: Amazon reports its own attributed sales, which overlap other channels and rarely reconcile with total revenue.
Amazon Ads compared with
The settings this gets confused with, and how to tell them apart.
You should not need to know this to advertise.
AdFlint handles the settings for you, inside the Google and Meta accounts you already own.
Try AdFlint free